"How To Win An Indian Election" offers a candid exposé of the intricate mechanisms that underpin electoral victories in India. The perspective presented resonates with insights from the article "Finding the Right Job for Your Product," which I studied during one of my courses at IIMU (though I cannot recall which one at the moment). That article argues that traditional methods of product positioning can often lead to a focus on inessential attributes and unnecessary customer demographics, rather than addressing the underlying "jobs" that consumers are trying to accomplish using a product. This narrow focus can trap companies into a fruitless pursuit of adding features that customers do not value and which competitors can easily replicate, leading to diminished profits and a failure to differentiate. Similarly, Shivam Shankar Singh's central argument contends that Indian elections are less about governance and policy discussions and more abo...
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